Using Special Characters or Unicode in Title Tag or Meta Description

Utilizing non-standard or special character sets within the web page title and Meta description tag is apparently a growing craze in lots of industrial sectors. The concept is that by making use of eye-catching special characters, searchers focus is drawn to their site first in search engine result pages, even instead of results that may be above of them.

The concept of optimizing search engine results to increase click-through-rate isn’t a latest one and has been utilized in Pay-per-click advertising for good impact, but where PPC ads need to go through an authorization procedure (where lots of methods are outlawed) Meta tags and search engine organic results don’t, so limits can be pushed much further.

Some Examples of using Special characters or Unicode in Meta Tags that I have tested

And

How to use special character or Unicode in Title and Meta Description?

There is a huge list of special characters and you should use trial and error method to check if it is getting indexed or not. However I have tested some of them in my client’s website and they are working fine.

Three necessary things to remember :

1. Make sure that you have concluded your entity having a semi-colon
2. Your entity also need to commence with an ampersand
3. Try out your Meta Descriptions in different web browsers

These are the Unicode / special characters / entities that I have tested myself -

Try © for ©

Try ™ for ™

Try ® for ®

Try ▶ for ▷

These are some others Unicode that I have not tested till now. But hey you can create a test page and check these out.

Is using Special characters or Unicode in Title tag and Meta Description really helps?

It is extremely difficult to analyze the influence of this on Search engine ranking positions in an precise method. I’m presently running some testing on some of my website’s pages. You require a web page with constant search positions, along with a steady flow of visitors to get specific outcomes, and that is kind of challenging with all the ever-fluctuation of Google Search page results just after penguin update and just how modifications to the UI influence your search positions and clicks on a regular basis – as time passes – in a natural manner. Special characters in snippets definitely build awareness and commented upon, that is beyond doubt. As soon as you rank, GETTING Clicked on is exactly what it’s all about – just about everything that can help, needs to be analyzed on for size.

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