On September 28th Google introduced an update referred to as the ‘EMD update’. It focused substandard quality domain names that utilized keywords to be able to get ranking.
The Google’s head of search spam, Matt Cutts declared on Twitter that the search engine giant is now going after “low quality” exact match domains (EMD) to make sure they don’t show up in the Google search results. Matt mentioned this algorithm update only has an effect on .6% of English-US queries.
He has two twitter posts about this, these are:
Actually, I’m a little bit amazed it took Google such a long time to get this done. What i’m saying is, Matt mentioned publicly that Google will look into EMDs nearly a couple of years back. I’d have considered Google might have carried out something soon after. Perhaps they’ve and possibly this is simply an update to that particular? I don’t know. However this shouldn’t occur like a shock to anybody chasing after the exact match domains
It looks like several websites had been hit, as numerous website owners have claimed being hurt by this update. A WebmasterWorld thread has lots of online marketers declaring to be victims. I’ll start a opinion poll about this within a week, I don’t want to poll our subscribers till they’ve a chance to check out if they had been suffering from this. However it appears fairly substantial, specifically for SEOs and domainers.